Case Study: Futures Education & Training

About Futures

Futures Education & Training is a registered training organisation focused on building real workforce capability. Designed in partnership with industry, Futures delivers accredited programs that prepare learners for employment, not just assessment.

With a commitment to clarity, progression, and practical skill development, Futures works across corporate, community, and employment sectors to address genuine workforce demand. By aligning training with real industry needs, Futures is establishing a reputation for readiness, integrity, and measurable outcomes.

Years of industry alignment have shaped Futures’ commitment to real outcomes.

The Objective

  • Reposition Futures as an industry-designed, outcome-focused training provider

  • Clarify differentiation in the WA RTO market

  • Strengthen credibility with employers and learners

  • Align brand, messaging and identity with workforce readiness

Our Approach

  1. Facilitated strategic workshops to extract positioning, purpose and differentiators

  2. Conducted competitor and market analysis within the WA RTO landscape

  3. Defined a clear positioning statement and unique value proposition

  4. Reframed messaging from completion-focused to outcomes-led

  5. Developed a refined visual identity aligned to readiness and progression

The Outcome

  • Clear industry-aligned positioning and stronger articulation of co-designed, co-delivered programs

  • Improved employer conversations and partnership potential and a distinct identity separate from their sister company Youth Futures.

  • A cohesive brand foundation ready to scale

Before

Compliance-heavy messaging
Limited differentiation in market
Visual identity lacking strategic direction

What we delivered

Brand Strategy:
Clarified their market positioning and rolled out a cohesive brand across all communications

Logo:

Tagline:

Built for what’s next

Digital and Social Media:
Developed an engaging website, provided ongoing support, and strengthened their social presence with captivating on brand visuals.

Website:

Human and outcome focused

Colour & Icon coded course categories

Icon:

Iconography

Outcome-driven positioning
Clear industry alignment
Defined brand narrative
Cohesive, scalable visual identity

Image & Photography direction

Primary & Secondary Colour Palete

“From day one, the process was structured, collaborative and incredibly clear. The archetype development and brand direction captured exactly who we are and where we’re heading. We’ve been extremely impressed with the turnaround time, the quality of thinking, and the final logo outcome. Futures now has a brand foundation we’re proud to launch with.”

Matt De Barro - RTO Manager

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