VAIVAI CYCLE-WEAR

Simple, beautiful and thoughtfully designed performance cycle-wear for everyday use.

VaiVai has been built from the ground up to a popular boutique cycling apparel brand.

We applied our branding process starting with discovery and strategy. In this phase, we built out their corporate and product positioning, along with the particular cyclist’s personas to better understand the customer journey. Rolling out the strategy was the brand tone of voice and visuals elements & photography.

We created a clean and bold logo mark to accomodate all mediums from digital to apparel stitch tags, we also designed and created packaging to solidify and reflect the quality products it carry.  In addition, we designed and developed an ecommerce website and email marketing (EDM) that is sharp, functional and user-friendly.

We also designed the apparel and played a major role in the textile selection and overall product quality control.

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